In 2006, I created Frolic!, a daily lifestyle and design website with a focus on flowers and gardening. Named as one of the top design blogs in the world by The London Times, and one of the top interior sites by The Independent, Frolic! has a devoted readership and following from around the world, across all social media channels. Through Frolic!, I've partnered with brands like Laura Ashley, Airbnb, Bing, and Fifty Flowers to create engaging storytelling and editorials.


Instagram 27.3k/Pinterest 27k/Twitter 13k/Facebook 8k

Selected Press

TheWallStreetJournalMagazine/TheIndependent“Top50 InteriorWebsites”/TheLondonTimes“Top50DesignBlogs”/ MarthaStewartLiving/HouseandGardenUK/SkonaHem/Easy Living/BlogInc./Lucky/CanadianHouseandHome/Domino/ Lifetime/Blueprint/Glamour/CraftMagazine/TheNest/Fresh HomeIdeas/ChicagoTribune/ElleDecor/Matchbook Magazine/CasaeJardim/Buzfeed/Chatelaine/HGTV

Brand Partnerships

Below, view a few samples of the editorials and web content I've produced through Frolic! in partnership with different brands and collaborators.


We partnered with Laura Ashley for two holiday posts: Christmas + Valentine's Day. We created a flower tutorial for their vase and a flower recipe inspired by their classic, "Emma" fragrance. 


We created a post for Airbnb's blog about decorating at home with flowers, featuring an Airbnb in London we photographed and made flower arrangements for.


For Made Modern, we created a modern springtime tabletop featuring their candle holder and vase in a blog post and Instagrams. 


As part of the launch of a new German concept garden shop, The Golden Rabbit, we created two spring posts. One full of spring garden inspiration, and the other a tutorial for trimming spring stems. 


For Bing, we wrote a tutorial about planting sweet peas, using Bing's search engine to brush up our gardening skills. The post was a campaign for Bing's reward program. 


A holiday post for Tatine celebrated their fragrance, "Purple Flowers," and instructed readers on creating an effortlessly festive floral arrangement and holiday table. 


In a series of DIY posts, using Quince yarn, we created tutorials for a hatdress, and jumper including downloadable, hand-illustrated patterns. 


Using flowers from Fifty Flowers, we held a Saturday morning flower arranging party and took photographs for a blog post and Instagram. 

All photos copyright Chelsea Fuss and Frolic! except 3, 11, 12 by Lisa Warninger.

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